Design work for Upwork, collected from the studios behind it.
Designers and creative leads credited on Upwork projects in press coverage.
PORTO ROCHA redesigned Upwork’s brand identity to emphasize community, collaboration, and human connection in response to the rise of remote work. The rebrand features custom typography, a refreshed logo, and a warm illustrative style developed with multiple collaborators. The result balances professionalism with personality, reflecting Upwork’s dual focus on credibility and creativity.