In their own words
We worked with three different illustrators to capture the idea of diversity and collaboration.
The hand-drawn, painterly quality brought warmth, personality, and an analogue quality to the illustrations.
We liked the sense of movement and energy it brought to the wordmark, and wanted to retain that in the new version.
Just experiment and play as much as you can, no matter what the end result is.
It was amazing to see the power of typography in conveying meaning beyond just the words themselves.
It’s very loose, very intuitive.
Articles & interviews
- PORTO ROCHA redesigns Upwork identity to highlight community and collaboration
PORTO ROCHA redesigned Upwork’s brand identity to emphasize community, collaboration, and human connection in response to the rise of remote work. The rebrand features custom typography, a refreshed logo, and a warm illustrative style developed with multiple collaborators. The result balances professionalism with personality, reflecting Upwork’s dual focus on credibility and creativity.
- The Designers: Made Thought’s Joseph Lebus details his unconventional journey into the industry
The Brand Identity interviews Made Thought designer Joseph Lebus about his unconventional path into design, his typographic experimentation, and his approach to creativity. Lebus discusses how his background in languages informs his visual work, his experiences working remotely, and key projects such as collaborations with IOM and Imprimerie Du Marais. The conversation highlights his belief in experimentation, process, and pushing creative boundaries.