Adam Rix
Head Of Design · Creative Director
In their own words
We saw our identity as an opportunity to show our personality.
Articles & interviews
- "Exploring Flexible Studio Branding with Frontify: A Behind-the-Scenes Look"
The article explores how three major design studios—MullenLowe, NOT Wieden+Kennedy, and Mother Design—are embracing flexible, generative branding systems for their own identities. Through interviews with their Heads of Design, it examines how dynamic identities reflect studio culture, empower teams, and challenge traditional notions of understated agency branding. The feature, presented in collaboration with Frontify, highlights a broader shift toward expressive, adaptive studio branding.
- The Designers: NOT Wieden+Kennedy’s Ananya Mohan on her love of colour, maximalism and language
The Brand Identity’s interview with NOT Wieden+Kennedy designer Ananya Mohan explores her love of colour, maximalism, and language. She discusses her multicultural influences from India, Hong Kong, and the UK, her path into design, and her role in shaping the identity of NOT Wieden+Kennedy. The conversation highlights her typographic interests, creative philosophy, and self-initiated projects blending cultural and linguistic expression.