Mark Sloan
Head Of Design · Creative Director
Studios:Mother Design
Quotes
“Our starting point was to strategically reposition Fhirst as the world's first Superfunktional Soda™: scientifically designed to boost your mood in the long run, it's soda for those who won't settle for ordinary.”
“We wanted to avoid becoming our own worst enemies.”
“To us, the combination of elements is the Mother brand.”
“The identity has been energising for the team because it reminds us that we’re not a dogmatic, overly hierarchical organisation.”