Roblox

Design work for Roblox, collected from the studios behind it.

Design cases by studio

Brand Identity Redesign for Roblox
DixonBaxi collaborated with Roblox’s in-house team to reimagine the brand identity for a global community of creators and players. The new system, built around the signature 15-degree ‘Tilt’, unifies millions of experiences while preserving the platform’s creative energy and momentum.
Mobile

Typographic Film for Roblox
DIA collaborated with Special Group and Roblox to create a typographic film that captures the platform’s creative energy. Inspired by the iconic Roblox cube, the team developed a three-dimensional motion system that merges conceptual typography with vivid imagery, celebrating the vibrant creator community. The result is a playful and expressive visual world that embodies Roblox’s spirit of imagination and collaboration.
Animation, 3d Animation, 3d Illustration