Oatly

News & interviews

• Oatly Uses Cartons to Urge Politicians on Climate Action

  · Sep 11, 2026

  Oatly has launched new carton packaging in Sweden that dedicates one side panel to a climate-action plea aimed at politicians. The messaging promotes The 89 Percent Project, a Covering Climate Now journalism initiative highlighting research that 89% of people want governments to take stronger action on climate change.

  Oatlypackaging
• Christa Jarrold Brings Grit and Darkness to 3D Worlds

  Creative Boom · Jun 1, 2026

  The article profiles animation director and illustrator Christa Jarrold, who creates 3D worlds that blend handmade textures with digital precision. Based in Margate, she uses tools like Cinema 4D and VR sculpting to craft tactile, imperfect imagery that explores the tension between warmth and unease. Her short film 'Mucky' exemplifies her approach, combining humour and darkness to comment on modern anxieties.

  OatlyColdplaymotion
  Tom May
• Perfect Isn't Always Persuasive

  BP&O · Jan 14, 2026

  Lisa Cain’s BP&O article explores how imperfection and hand-drawn illustration in packaging design can create authenticity and trust. Using Jo Cutri Studio’s work for Faithful To Nature as an example, it argues that looseness balanced with structure makes brands feel more human and persuasive. The piece contrasts this approach with overly polished, corporate packaging styles.