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Kleenex Design Cases | D1S1

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Kleenex

Design work for Kleenex, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Nov 2024

Packaging 1

Design cases Designers News & interviews

Design cases by studio

Turner Duckworth (1)

Packaging Redesign for Kleenex
Turner Duckworth refreshed Kleenex’s packaging to modernize the brand while preserving its emotional warmth and familiarity. The redesign introduced a more cohesive visual system that balances softness with a confident, contemporary look across product lines.
Paper

Designers behind the work

Designers and creative leads credited on Kleenex projects in press coverage.

Jessica Walshat &Walsh22

Jon Cockleyat Handsome Frank2

News & interviews

Shelf Life 094: Why Tissue Boxes Need Better Design
· Jan 12, 2026
Written by Chloe Cordover for The Dieline’s Shelf Life column, this opinion piece critiques the lack of thoughtful design in tissue boxes, using Kleenex as a cultural reference point. The author reflects on how such everyday packaging could better balance function, aesthetics, and emotional resonance.
Kleenexpackaging
"2024 Creative Industries: Key Moments and Challenges Reviewed"
Creative Boom · Dec 5, 2024
Creative Boom’s 2024 year-in-review reflects on the major creative industry stories, from AI’s growing influence to standout branding projects and cultural moments. The article highlights rebrands for Jaguar, Guggenheim, and Kleenex, as well as campaigns by How&How and Small. It also explores how music, festivals, and pop culture shaped creative inspiration throughout the year.
VCCP Pentagram Turner Duckworth Jaguar Primarkbranding