Helions

News & interviews

• Matt Willey's Helions Brand Emphasizes Tone Over Concept

  It's Nice That · May 8, 2025

  Pentagram partner Matt Willey and designer Jonny Sikov have created the brand identity for Helions, a new publishing house founded by photographer Jack Davison. The identity draws from Davison’s atmospheric photographic style, focusing on tone and restraint rather than a singular concept. Featuring a red-and-black palette and an angular wordmark, the brand balances boldness with tenderness to complement Helions’ creative vision.

  PentagramHelionsbranding
  Matt WilleyHarry Bennett
• New Logo for Helions by Pentagram

  BP&O · Apr 1, 2025

  BP&O features Pentagram’s brand identity for Helions, a new photography-focused publishing house founded by photographer Jack Davison. Designed by Matt Willey with Jonny Sikov, the identity uses a custom wordmark inspired by light refractions and Davison’s photographic style. The project extends to the design of Helions’ first publications, blending tactile materials, custom typography, and a restrained color palette to reflect the brand’s experimental and collaborative ethos.

  PentagramHelionsbranding
  Matt WilleyEleanor Robertson