Designer
You have to want to work and feel proud of the work you’re creating.
A lot of the time I was buying books because of the design, rather than necessarily the content.
You can learn so so much in just an hour with an experienced creative director.
The Brand Identity’s biweekly feature ‘The Edit’ spotlights five new design projects, including Rethink’s motorsport-inspired identity for gourmet mushroom brand Full Pin, HAL Typefaces’ new release HAL Magic, and branding for Spitfire Cheese and Sundry by Callin Mackintosh. It also covers Alex Hunting Studio’s launch of the art journal Footnote and Pentagram’s bold identity for photographer Jack Davison’s publishing house Helions.
The interview with London-based designer Callin Mackintosh explores his journey from working in established studios to launching his independent practice focused on editorial design. He discusses his inspirations from 90s culture, his process for creating book designs, and the challenges and rewards of working solo. Mackintosh reflects on key projects like the Street Fighter II oral history book and his experiences at studios such as Bibliothèque.