Vathana Len
Founder
Articles & interviews
- New Logo & Branding for Full Pin by Rethink
BP&O features Rethink’s new brand identity for Montreal-based mushroom producer Full Pin. The design draws inspiration from automotive racing, using bold typography, bright blue and mustard colors, and witty copywriting to convey speed and precision. Photography by Shoot Studio and playful iconography reinforce the brand’s premium yet fun positioning.
- "Rethink Combines Gourmet Mushrooms and Motorsports in Unique Branding"
The Brand Identity’s biweekly feature ‘The Edit’ spotlights five new design projects, including Rethink’s motorsport-inspired identity for gourmet mushroom brand Full Pin, HAL Typefaces’ new release HAL Magic, and branding for Spitfire Cheese and Sundry by Callin Mackintosh. It also covers Alex Hunting Studio’s launch of the art journal Footnote and Pentagram’s bold identity for photographer Jack Davison’s publishing house Helions.