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Geely Design Cases | D1S1

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Geely

Design work for Geely, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Nov 2026

Typography 1

Design cases Designers News & interviews

Design cases by studio

TypeTogether (1)

Custom Typeface for Geely
TypeTogether, working with Chinese partner FounderType, redesigned and ultimately redrew from scratch a Latin typeface for Geely Automotive, delivered in 2019. The family was intended for printed advertising, in-car infotainment displays, dashboards, and physical switch labeling. It debuted publicly in July 2021 on the Geely Xingyue L SUV running the Milky Way OS.
Car, Dashboard, Speedometer, In-car Infotainment

Designers behind the work

Designers and creative leads credited on Geely projects in press coverage.

Mark Bloomat CoType Foundry6

Baard Kolstadat Studio Oker3

News & interviews

Studio Oker’s identity for JIDU mirrors the high-tech nature of the AI-powered electric vehicle
The Brand Identity · Jun 30, 2022
Studio Oker created a futuristic brand identity for JIDU, an AI-powered electric vehicle venture by Geely and Baidu. The design centers on a pixel motif symbolizing data and autonomy, complemented by a metallic violet accent and custom typefaces developed with Displaay and CoType Foundry. The result reflects JIDU’s high-tech, forward-looking ethos through geometric precision and technological sophistication.
Studio Oker DisplaayCoType FoundryJIDU Geelybranding
Poppy Thaxter