ALDI

Creative Boom · Aug 6, 2025

Aldi UK has launched a limited-edition range of temporary tattoos inspired by its cult-favourite Specialbuys products, from air fryers to hanging egg chairs. The campaign taps into shifting generational attitudes toward tattoos and celebrates the brand’s devoted fan culture. The playful initiative aligns with the growing popularity of temporary tattoos as a fashion and self-expression trend.

Creative Boom · Mar 19, 2025

BITE Collective has launched a witty self-promotional print campaign showcasing its expertise in food photography. With creative direction by Dave Dye, consultancy from Mark Denton, and photography by Gus Filgate, the campaign uses simple, unstyled food imagery to highlight the studio’s specialisation in food and drink content. The project reflects BITE’s confidence, humour, and commitment to quality creative work.

Creative Boom · Dec 18, 2024

Abbey Bamford’s Creative Boom article explores the growing culture of harsh criticism and online backlash surrounding design rebrands, using Jaguar’s 2024 identity as a case study. Through insights from several creative leaders, it questions how social media discourse has turned toxic and calls for a return to constructive critique within the design community. The piece reflects on how negativity affects both designers and brands, urging a more empathetic and thoughtful approach to design discussion.

Creative Boom · Nov 1, 2024

Creative Boom’s annual roundup of 2024 Christmas adverts highlights a season filled with magic, escapism, and adventure. The article reviews major campaigns from Argos, Sainsbury’s, ASDA, Amazon, and Aldi, exploring their creative direction, storytelling, and production details. Each ad blends festive emotion with cinematic flair, reflecting broader cultural and economic themes in holiday advertising.