Julie Ashfield
Chief Commercial Officer
Studios in coverage:Aldi UK
In their own words
It's practical, reusable and perfectly timed for jacket season, making it the ideal shopping companion as we move into the colder months.
Our shoppers love our middle aisle – with products often going viral across social media and selling out fast. Now, thanks to our brand-new tattoos, shoppers can show off just how much they love Aldi Specialbuys!
Articles & interviews2
- Aldi Launches Jacket That Turns Into a Shopping Bag
Aldi UK has launched the Swag For Life Jacket, a waterproof navy bomber that converts into a reusable grocery bag. The limited-edition item supports a marketing campaign responding to research about Britons forgetting their shopping bags and is being offered through an email giveaway.
- Aldi Introduces Specialbuys-Inspired Temporary Tattoos
Aldi UK has launched a limited-edition range of temporary tattoos inspired by its cult-favourite Specialbuys products, from air fryers to hanging egg chairs. The campaign taps into shifting generational attitudes toward tattoos and celebrates the brand’s devoted fan culture. The playful initiative aligns with the growing popularity of temporary tattoos as a fashion and self-expression trend.