Designers and creative leads credited on Sca projects in press coverage.
Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.
The article celebrates 40 years of Nintendo’s Super Mario Bros., exploring how Shigeru Miyamoto’s design philosophy and Nintendo’s craft-first, player-centric approach have kept the franchise relevant and beloved. It highlights the creative evolution of Mario’s world, from 2D side-scrollers to open 3D sandboxes, and its influence across gaming and popular culture. Interviews with designers and academics underscore the enduring design principles behind Mario’s success.
Creative Boom profiles Berlin-based Studio Gruhl and its founder Malte Gruhl, exploring how the studio blends cross-cultural influences, craft, and strategic thinking to create emotionally resonant design work. The article highlights the studio’s boutique approach, its focus on collaboration and cultural context, and its resistance to trend-chasing in favor of meaningful, system-driven creativity.
Creative Boom’s podcast episode features Kenny Gravillis, founder of Gravillis Inc., discussing his journey from early advertising work to shaping the visual identity of major music and film projects. He reflects on branding the Oscars, designing the Ready to Die album cover, and creating campaigns for major films while emphasizing humility and the irreplaceable human touch in creativity. The conversation also explores his views on AI and the importance of kindness in the creative industry.
The Brand Identity’s biweekly roundup ‘The Edit’ highlights five creative projects, including Emma Kaniuk’s campaign for Show Me Shorts Film Festival, FAENA’s identity for Arrebatos pâté, Studio Dolphins’ packaging for Scarlet Quinn liqueur, a humorous sticker initiative by Sarah Lisgo and Agatha O’Neill targeting Lime bikes, and Together’s rebrand for MOMA. Each project showcases distinct design approaches, from bold typographic campaigns to artisanal packaging and playful community-driven design.
The Brand Identity’s biweekly feature 'The Edit' spotlights five global design projects, including Daisy Chain’s dreamlike identity for The New York Times’ State of the Times 2025 conference. Other highlights include Bad’s vibrant restaurant branding for YOYO, BrandCraft’s academic identity for The University of Hong Kong, M — N Associates’ rebrand of fintech giant MoMo, and Studio Size’s motion-driven visuals for Solfeggio Obscuro. The roundup showcases diverse approaches to branding, motion, and typography across industries.
The article covers the launch of a new website for the cult puppet series Don’t Hug Me I’m Scared, created by directors Becky Sloan and Joe Pelling with studio Blinkink. Built by interactive studio Really Quite, the site serves as a hub for episodes, merchandise, and fan content, continuing the show’s surreal and humorous tone. The piece highlights the collaborative process and playful behind-the-scenes anecdotes from the creators.