Ratio Design Cases
Designers behind the work
Designers and creative leads credited on Ratio projects in press coverage.
Designers and creative leads credited on Ratio projects in press coverage.
The article by Rochelle Ratkaj Moser critiques the U.S. federal government’s ongoing failure to prioritize accessibility in digital design, particularly in light of the State Department’s 2025 decision to revert from Calibri to Times New Roman. It argues that typography choices directly affect usability and equity, emphasizing that accessibility is a legal and ethical obligation, not an aesthetic preference.
Creative Boom reports on Pentagram’s campaign ‘UNSEEN’, led by Marina Willer, which uses design and portraiture to highlight the plight of North Korean women. The project combines photography, public installations, and exhibition design to symbolically address erasure and resilience through a red dot motif. Supported by several human rights organizations, the campaign demonstrates how design can responsibly amplify hidden stories.
Creative Boom’s feature 'Buena ondo!' spotlights five Latin American illustrators—Beatriz Gutiérrez Hernández, Mel Cerri, Axel Rangel Garcia, Bruna Kater, and Ana Moreno—whose work embodies the region’s cultural richness and vibrant energy. The article explores how each artist draws from their heritage to create distinctive, colorful, and expressive illustration styles. It highlights their tools, influences, and the growing global recognition of Latin American creativity.
Tom May’s Creative Boom article explores Beano Brain’s 2025 Coolest Brands report, which reveals how Generation Alpha engages with brands. The piece highlights YouTube’s dominance, Nike and Adidas’s contrasting strategies, and the rise of experiential and authentic branding from companies like KitKat, Domino’s, and Jellycat. It underscores how Gen Alpha values identity, creativity, and genuine experiences over hype.
The article highlights McKinney’s creative campaign using butcher paper to raise awareness for the proposed Hudson Canyon marine sanctuary. The initiative supports NOAA’s conservation efforts by connecting the seafood industry and consumers to the importance of ocean preservation. The campaign uses everyday packaging materials to deliver an environmental message in a tangible, relatable way.
The article profiles Texas-based artist Rick Fleming, known for his humorous and bold portraits of pop culture icons. Working from Sage Studio & Gallery in Austin, Fleming paints on unconventional surfaces like vinyl records and wooden cutouts, and was even commissioned by the Biden administration for an official tote bag design. His work blends sincerity, humor, and a rock-and-roll sensibility.
The article profiles artist Montrel Beverly, who transforms pipe cleaners into intricate sculptures that reinterpret iconic works from art history and religion. Working through Sage Studio in Austin, Beverly’s practice merges childhood craft materials with fine art sensibilities, gaining national recognition and collaborations with major brands. The piece highlights both his creative process and Sage Studio’s mission to support neurodivergent artists.
The Brand Identity’s 'The Edit' roundup highlights five creative projects, including Hey Studio’s colourful packaging for its own Hey Hola Coffee. Other features include Yee Poon’s rave-inspired identity for Dry Run, TRY Design’s joyful rebrand for Dansekampen, Diego Aguilar Villalobos’ dualistic identity for Virreina, and Struckmann Studio’s tech-forward rebrand for Northware. The article showcases diverse global design approaches across branding, packaging, and digital identity.
