Yee Poon
Designer
In their own words
The only real direction was: keep it energetic, keep it grassroots, and make it feel like them.
The runs aren’t about performance or chasing personal bests, they’re about showing up, moving together to sick tunes and raising money for a good cause.
The merch in particular has become a kind of wearable badge of honour, like a running medal that you can wear day to day.
Articles & interviews
- Yee Poon Designs Bold, Chaotic Identity for Ravers2Runners Event
The Brand Identity features Bristol-based designer Yee Poon’s energetic and grassroots identity for Ravers2Runners’ Festival Fun Run Series. The project captures the intersection of running and rave culture through lo-fi typography, raw textures, and motion-led visuals. Poon’s design celebrates community, movement, and imperfection, resulting in a bold and authentic brand system.
- "Hey Unveils Vibrant Identity for Hey Hola Coffee and Other Creative Projects"
The Brand Identity’s 'The Edit' roundup highlights five creative projects, including Hey Studio’s colourful packaging for its own Hey Hola Coffee. Other features include Yee Poon’s rave-inspired identity for Dry Run, TRY Design’s joyful rebrand for Dansekampen, Diego Aguilar Villalobos’ dualistic identity for Virreina, and Struckmann Studio’s tech-forward rebrand for Northware. The article showcases diverse global design approaches across branding, packaging, and digital identity.