Brigid McMullen
Founder · Managing Director
Studios:The Workroom
Quotes
“Norwex already had a rock-solid belief system. Our job was to help express it more concisely, distinctively and memorably – not only in words, but in how it would be experienced and felt across every product and platform.”
“Understanding Petticoat Lane Market's layered history and previous reputation with desk and local library research was really important to us.”
“We could have made it feel very 'heritage,' but we wanted to borrow from the heritage story while making it contemporary in its aesthetic.”
“This word is literally useless until and unless we use it accurately.”
“This word is literally useless until and unless we use it accurately.”