Max Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Max projects in press coverage.
News & interviews
- Why 2025's best rebrands mostly happened while we weren't looking
Creative Boom · Dec 18, 2025
Tom May’s Creative Boom article reflects on 2025’s most significant rebrands, arguing that the most impactful ones—by Amazon, Walmart, Apple TV, Eventbrite, and La-Z-Boy—were subtle evolutions rather than headline-grabbing overhauls. He contrasts these quiet successes with high-profile failures like Cracker Barrel, Jaguar, and HBO Max, emphasizing that brand strength now comes from coherence and consistency rather than spectacle. The piece concludes that the future of branding lies in thoughtful refinement and listening to audiences.
- In Masanobu Hiraoka’s music video for Max Cooper a single line become a thousand forms
It's Nice That · Dec 10, 2025
The article profiles Masanobu Hiraoka’s animated music video for Max Cooper’s track 'On Being', a hand-drawn rotoscoped exploration of memory and shared humanity. Inspired by public responses to Cooper’s online question about unexpressed feelings, the video transforms these emotions into a continuous line of personal and biological imagery. The piece reflects both artists’ interest in the intersection of art, science, and emotional expression.
Max Coopermotion - Pepsi's Revolutionary Campaign: Future of Advertising?
Creative Boom · Aug 11, 2025
Creative Boom reports on Pepsi MAX's 'Bring Out The Flavour' campaign, a landmark co-creation initiative where creators Emma Johnson, Formz, and Luke Vernon were given creative control to produce authentic, audience-driven content. The campaign blends traditional advertising with creator-led storytelling and experiential activations, signaling a shift toward more collaborative and authentic brand marketing.
Pepsi MAXPepsiCoadvertising - "Nine Innovative Print Projects Highlight Advanced Finishing Techniques"
The Brand Identity · Jun 4, 2025
The article by The Brand Identity, written by Poppy Thaxter, showcases nine design projects that exemplify the power of print finishing techniques such as embossing, debossing, and foil stamping. It highlights how studios like Studio Sly, Hugmun, and DutchScot use tactile materials and craftsmanship to elevate packaging and identity design. The feature celebrates the artistry and technical precision of print production in contemporary branding.
- Exploring Apropos: Revolutionizing Branding with Custom Teams and Creativity
The Brand Identity · Apr 25, 2025 · Interview
The Brand Identity interviews Apropos founders Ariane Elfen, Alexios Seilopoulos, and Marc Popper on the studio’s tenth anniversary. They discuss their bespoke team model, qualitative approach to brand strategy, and commitment to craft in an age of AI-driven design. The conversation highlights projects for ClientEarth, Marella, and their cultural platform Highly Opinionated.
AproposClientEarthMSIbranding - Tacabanda Studio Embraces Creative Freedom Over Design Snobbery
It's Nice That · Apr 14, 2025
The article profiles Tacabanda, a London-based design studio founded by Margherita Sabbioneda and Barbara Nassisi. Known for their playful, handmade approach to graphic design and illustration, the duo reject design snobbery in favour of humour, curiosity, and imperfection. Their work spans cultural projects, visual identities, and print design, reflecting a joyful and experimental spirit.
TacabandaGovernment Art CollectionMax3Minbranding - "Carla Palette and Others Embrace Pink in Iconic Brand Designs"
The Brand Identity · Dec 11, 2024
The article explores how various design studios have embraced the colour pink in their branding work, showcasing its versatility and emotional impact. Featuring projects by Carla Palette, Goods, Mast, and others, it highlights how pink has transcended its traditional associations to become a powerful storytelling tool in identity design.
- 8 alcohol-alternatives that offer a delightful drinking experience, featuring works by KR8 and more
The Brand Identity · Nov 24, 2023
The article by Poppy Thaxter spotlights eight standout alcohol-alternative beverage brands with creative packaging and identity design. Featuring studios such as KR8, Marx Design, B&B Studio, and Somekind, it highlights the growing trend of health-conscious, sober-friendly drinks. Each project showcases vibrant, playful, and refined design approaches across bottles, cans, and boxes.
KR8 bureauMarx DesignB&B StudioUrban LemonadeYes You Canpackaging - Buttery-Smooth Digital Production by Butter Max
SEESAW · May 10, 2023
SEESAW features Butter Max, a digital production studio described as the 'gold standard for buttery-smooth digital production.' The listing highlights the use of 3D and WebGL technologies and the Decagram typeface. The feature positions Butter Max as a high-quality digital agency website example.
SEESAWButter MaxButter Maxdigital