Max Design Cases
Designers behind the work
Designers and creative leads credited on Max projects in press coverage.
Designers and creative leads credited on Max projects in press coverage.
Tom May’s Creative Boom article reflects on 2025’s most significant rebrands, arguing that the most impactful ones—by Amazon, Walmart, Apple TV, Eventbrite, and La-Z-Boy—were subtle evolutions rather than headline-grabbing overhauls. He contrasts these quiet successes with high-profile failures like Cracker Barrel, Jaguar, and HBO Max, emphasizing that brand strength now comes from coherence and consistency rather than spectacle. The piece concludes that the future of branding lies in thoughtful refinement and listening to audiences.
The article profiles Masanobu Hiraoka’s animated music video for Max Cooper’s track 'On Being', a hand-drawn rotoscoped exploration of memory and shared humanity. Inspired by public responses to Cooper’s online question about unexpressed feelings, the video transforms these emotions into a continuous line of personal and biological imagery. The piece reflects both artists’ interest in the intersection of art, science, and emotional expression.
Creative Boom reports on Pepsi MAX's 'Bring Out The Flavour' campaign, a landmark co-creation initiative where creators Emma Johnson, Formz, and Luke Vernon were given creative control to produce authentic, audience-driven content. The campaign blends traditional advertising with creator-led storytelling and experiential activations, signaling a shift toward more collaborative and authentic brand marketing.
The article by The Brand Identity, written by Poppy Thaxter, showcases nine design projects that exemplify the power of print finishing techniques such as embossing, debossing, and foil stamping. It highlights how studios like Studio Sly, Hugmun, and DutchScot use tactile materials and craftsmanship to elevate packaging and identity design. The feature celebrates the artistry and technical precision of print production in contemporary branding.
The Brand Identity interviews Apropos founders Ariane Elfen, Alexios Seilopoulos, and Marc Popper on the studio’s tenth anniversary. They discuss their bespoke team model, qualitative approach to brand strategy, and commitment to craft in an age of AI-driven design. The conversation highlights projects for ClientEarth, Marella, and their cultural platform Highly Opinionated.
The article profiles Tacabanda, a London-based design studio founded by Margherita Sabbioneda and Barbara Nassisi. Known for their playful, handmade approach to graphic design and illustration, the duo reject design snobbery in favour of humour, curiosity, and imperfection. Their work spans cultural projects, visual identities, and print design, reflecting a joyful and experimental spirit.
The article explores how various design studios have embraced the colour pink in their branding work, showcasing its versatility and emotional impact. Featuring projects by Carla Palette, Goods, Mast, and others, it highlights how pink has transcended its traditional associations to become a powerful storytelling tool in identity design.
