In their own words
The key was that this low alcohol brand wanted to feel unapologetic.
All the colour’s rollout will be informed, first and foremost, by flavour.
The gold top was a conscious decision to help elevate the premium feel of the can, but also introduce a warming tone.
Articles & interviews2
- 8 alcohol-alternatives that offer a delightful drinking experience, featuring works by KR8 and more
The article by Poppy Thaxter spotlights eight standout alcohol-alternative beverage brands with creative packaging and identity design. Featuring studios such as KR8, Marx Design, B&B Studio, and Somekind, it highlights the growing trend of health-conscious, sober-friendly drinks. Each project showcases vibrant, playful, and refined design approaches across bottles, cans, and boxes.
- Fred Trevor’s zesty identity for Loah Beer Co. embraces an optimistic, low-alcohol perspective
London-based designer Fred Trevor created a vibrant and optimistic identity for Loah Beer Co., a low-alcohol beer brand promoting 'Blue Sky Drinking.' The project features playful illustrations, a custom wordmark, and a flavour-driven color system that reflects the brand’s refreshing and premium positioning. Collaborations included illustrator Waldemar Stepien and photographers Ben Slater and Caitlin Isola.