The key was that this low alcohol brand wanted to feel unapologetic.
All the colour’s rollout will be informed, first and foremost, by flavour.
The gold top was a conscious decision to help elevate the premium feel of the can, but also introduce a warming tone.
The article by Poppy Thaxter spotlights eight standout alcohol-alternative beverage brands with creative packaging and identity design. Featuring studios such as KR8, Marx Design, B&B Studio, and Somekind, it highlights the growing trend of health-conscious, sober-friendly drinks. Each project showcases vibrant, playful, and refined design approaches across bottles, cans, and boxes.
London-based designer Fred Trevor created a vibrant and optimistic identity for Loah Beer Co., a low-alcohol beer brand promoting 'Blue Sky Drinking.' The project features playful illustrations, a custom wordmark, and a flavour-driven color system that reflects the brand’s refreshing and premium positioning. Collaborations included illustrator Waldemar Stepien and photographers Ben Slater and Caitlin Isola.