Gucci Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Gucci projects in press coverage.
News & interviews
- Handsome Frank launches a new shop selling beautiful prints by world-class illustrators
Creative Boom · Apr 8, 2026
Creative Boom reports on Handsome Frank’s launch of Handsome Provisions, a new curated print shop offering archival-quality giclée prints by its roster of world-class illustrators. The article highlights five featured prints and artists, showcasing their distinctive styles and backgrounds. The initiative reflects the agency’s expansion into direct-to-consumer art retail while celebrating contemporary illustration talent.
Handsome FrankHandsome ProvisionsDesign BridgeThe TelegraphEasyJetillustration - Booms & Shakes: March's fresh moves, new launches and a 26-year goodbye
Creative Boom · Mar 26, 2026
Creative Boom's March 'Booms & Shakes' roundup by Tom May highlights major movements across the design and advertising industry, including Ian Millner stepping down from Iris after 26 years, new creative leadership appointments at Bray Leino, Particle6, and BBC Creative, and the launch of Capel Group and Allwyn’s Studio 59. The article captures a month of expansion, new ventures, and evolving creative priorities across global studios.
Iris WorldwideBray LeinoParticle6AllwynBBCbranding - “Be loud online, build connections, and look for side doors...” – How to get seen by brands
It's Nice That · Mar 9, 2026
In this edition of Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, offers advice to emerging designers on how to attract collaborations with major brands. She emphasizes the importance of online visibility, passion projects, networking, and finding indirect routes into big-name opportunities. The piece encourages creatives to focus on growth and consistency rather than comparison.
- "8 Must-Know Chinese Illustrators Blending Tradition and Innovation"
Creative Boom · Oct 14, 2025
Creative Boom’s feature 'East Meets Everywhere' spotlights eight Chinese illustrators represented by Caper Illustration, a London–Shanghai agency bridging Eastern and Western visual cultures. The article highlights how these artists blend traditional Chinese art forms with modern digital techniques, working with major global brands. It celebrates the diversity, innovation, and global reach of contemporary Chinese illustration.
- Photographer Sam Nicklin Mixes Vintage Ads, Color, eBay Finds
It's Nice That · Aug 26, 2025
The article profiles still life photographer Sam Nicklin, whose project 'Colours' transforms his collection of everyday objects into striking, colour-coordinated compositions. Drawing inspiration from vintage advertising and his love of collecting, Nicklin’s work blends nostalgic aesthetics with contemporary styling. The feature explores his creative process, influences, and commissioned work for luxury brands.
- "Pay Close Attention: New VC Merges Creative Class with Venture Capital"
The Brand Identity · Mar 4, 2025 · Interview
The Brand Identity interviews Jay Kossifos, founder of Pay Close Attention, a hybrid venture studio and VC firm that merges brand strategy, creative capital, and investment. Kossifos discusses the studio’s mission to build culturally relevant, high-growth brands and its expansion plans into London and the GCC. The conversation highlights PCA’s unique approach to integrating branding and funding for faster, more impactful business growth.
Pay Close AttentionThe Giving MovementXPRIZEbranding - Joseph Boyle: How Brands Can Learn from Cinema
Creative Boom · Feb 26, 2025
In this Creative Boom Insight article, Joseph Boyle, senior film editor and director at Wonderhatch, explores how brands can learn from cinema’s approach to storytelling, tone, and creative risk-taking. Drawing on examples from directors like Ridley Scott, David Lynch, and Spike Jonze, Boyle argues that brands should move beyond nostalgia and embrace cinematic world-building to create more emotionally resonant advertising.
WonderhatchSainsbury’sSAABadvertising - From AI to empathy: Relative Design harnesses human insights and tech to create holistic solutions
The Brand Identity · Oct 2, 2024 · Interview
The Brand Identity interviews Relative Design founders Yaxu Han and Lingfeng Liu about their human-centred approach to design and how they integrate technology like AI and AR into their creative process. Based in China, the studio works across branding, digital, and experiential projects for clients such as Gucci, Harvard CAMLab, and The Body Lab. The discussion explores their philosophy of empathy-driven design, experimentation, and balancing creativity with client expectations.
Relative DesignGucciDescentebranding - Branding & Packaging for Ginori 1735 by AUGE Design
BP&O · May 14, 2024
BP&O reviews AUGE Design’s luxurious packaging for Ginori 1735, the historic Italian homeware brand now owned by Gucci. Building on 2×4’s earlier rebrand, AUGE reinterprets archival logos and motifs in a bold, modern style, using gold foil debossing and bespoke Fedrigoni paper to elevate the brand’s visual identity. The article praises the project’s confident balance of heritage and contemporary luxury.
AUGE2×4Ginori 1735Guccipackaging - Behind-the-Scenes of Ridley Scott's House of Gucci
SEESAW · Feb 4, 2024
SEESAW features the promotional website for Ridley Scott’s film 'House of Gucci', which showcases behind-the-scenes photography and interviews from the movie’s production. The site highlights elegant typography and cinematic presentation aligned with the film’s luxury aesthetic.
SEESAWHouse of Guccidigital