Eth Design Cases
Designers behind the work
Designers and creative leads credited on Eth projects in press coverage.
Designers and creative leads credited on Eth projects in press coverage.
Creative Boom’s article profiles Bristol-based agency Something Familiar and its 2024–25 B Corp Impact Report, ‘Rituals for Good’. The project reimagines corporate transparency through folklore-inspired design, combining AI-generated woodcut illustrations, blackletter typography, and a tactile newspaper edition. The piece highlights how the studio turns scepticism around purpose-led work into a creative opportunity for storytelling and authenticity.
Pentagram partner Samar Maakaroun created the identity for Together for Palestine, a charity initiative led by Brian Eno and others to raise humanitarian funds for Palestine. The design uses the visual language of petitions and the symbolism of the key to evoke home, hope, and collective action. Combining Nickel Gothic Variable and a custom typeface called Ceasefire, the restrained identity rejects design flourishes in favor of reflection and urgency.
The article profiles Metals, a New York-based design and direction studio founded by Eddie Mandell and Chase Shewbridge, known for its experimental and tactile approach to music industry visuals. The duo’s work spans album packaging, live performance direction, and branding for artists like FKA Twigs, Ethel Cain, and Model/Actriz. Their collaborative process emphasizes sonic-to-visual translation and a hands-on creative method that merges design, photography, and direction.
Creative Boom features 'Closer to You', an emotional animated short created by TBWA\NEBOKO and Ambassadors to celebrate 40 years of Ronald McDonald House Charities in the Netherlands. The film tells the story of a girl moving her home closer to her sick sister’s hospital, symbolising the charity’s mission. The project showcases expressive 2D animation, a shifting colour palette, and heartfelt storytelling supported by music from Darre van Dijk.
Creative Boom’s feature explores how experience design studio Tellart creates sensory-driven spaces that merge technology, storytelling, and craftsmanship to engage the public on climate and cultural topics. The article highlights Tellart’s upcoming work for Expo 2025 in Osaka, including the Netherlands and Philippines pavilions, and discusses projects like Dinner in 2050, Race Below, and SAM AI. Through interviews with CEO Paul Skinner and technology director Sabrina Verhage, the piece delves into the studio’s philosophy of designing for emotion, empathy, and environmental awareness.
DesignStudio has created a refreshed brand identity for Orangetheory Fitness, focusing on the emotional and energising aspects of its community-driven workouts. The rebrand amplifies the brand’s signature orange, introduces new motion principles, and develops a flexible system for digital and physical touchpoints. The project positions Orangetheory as an inclusive, empowering alternative in the crowded fitness market.
The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five global design projects, including Melia Tandiono and David Bate’s elegant branding for Sistine Spritz, Studio Dumbar/DEPT®’s dynamic identity for League of Legends’ MSI, and new brand identities by Fluoro, Uned Studio, and Vanderbrand. Each project showcases distinctive approaches to typography, color, and cultural storytelling across industries from alcohol to architecture.
Creative Boom’s podcast episode features Jessi Brattengeier, Creative Director at The New York Times, discussing her approach to design leadership, internal branding, and creative culture at the publication. She also talks about her independent studio JesseJessi, co-run with Jesse Johanning, and their work for Elizabeth Roberts Architects. The conversation explores balancing creativity, leadership, and self-worth in the design industry.
