The typography needed to be authoritative, expressive and beautiful.
The projects that are important to me are the ones that have a tangible sense of purpose.
I am hugely inspired by designers that have a point of view.
The dream would be to operate in the same space as Experimental Jetset or MM Paris.
A subtle break in the form reveals a broken cycle, a broken idea, a broken system. Urging us to make the changes we so desperately need.
Studio zur Strassen created a precise, dual-layer brand identity for cybersecurity company Method as it emerged from stealth mode. The identity balances calm clarity with coded complexity, reflecting the tension between stability and constant threat in cybersecurity. Using a hexagonal grid system, monochrome palette, and utilitarian typography, the brand conveys technical sophistication and reliability.
Accept & Proceed collaborated with poet Tom Sharp to create a poetic and typographically rich identity for data rights agency AWO. Drawing inspiration from Richard Brautigan’s poem and typewriter art, the identity balances authority and expressiveness through the use of Baskerville and Univers. The design reflects AWO’s mission to defend human rights in the digital age while maintaining legibility and privacy-conscious font choices.
The Brand Identity interviews Benjamin Lee, senior designer at London studio Accept & Proceed, about his design philosophy, inspirations from pre-internet design eras, and his approach to meaningful, purpose-driven work. Lee discusses his career path, influences, and views on creativity, collaboration, and critical reflection in design.
The Brand Identity interviews Ryan McGill, founder of Two Degrees Creative, about the platform’s mission to unite the creative industry in addressing climate change. Their first initiative, Recycle(d), invites designers worldwide to reinterpret Gary Anderson’s iconic recycling symbol through an open brief on Instagram. The project highlights the creative community’s role in promoting sustainability and influencing positive environmental change.