Designer · Founder
We work hard and we care a lot.
Hopefully – strange name, great work.
The Brand Identity’s April 2025 edition of 'The Edit' spotlights five diverse design projects, including Re Design’s stripped-back identity for hydration drink Rolus. Other highlights include Daisy Hardman’s nature-inspired refresh for Sachi, a vibrant Japanese food book by SOUP and spreeeng, a typographic identity for SET Film Festival, and Pentagram’s sustainable rebrand for Zeff. The roundup celebrates minimalism, experimentation, and cultural storytelling across branding and editorial design.
The article is an interview with London-based design studio SOUP, founded by Nina Jua Klein and Simon Wilson. It explores their backgrounds, the origins of their studio name, their collaborative approach, and their focus on blending digital and physical design. The pair discuss their ongoing projects with cultural institutions like the V&A Dundee and their vision for SOUP as a multidisciplinary, collaborative practice.
Fedrigoni and designer Álvaro López launched 19vs19, a collaborative poster initiative featuring 19 international designers creating 'STAY HOME'-themed posters to support the NHS during the COVID-19 pandemic. Printed on Fedrigoni papers by Push Print, the limited-edition posters were sold to raise funds for NHS Charities Together, with an exhibition planned at Fedrigoni’s London studio.