Brooklyn Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Brooklyn projects in press coverage.
News & interviews
- Design, culture and controlled chaos: Michael Freimuth launches a new creative studio, Rudy
Creative Boom · Nov 25, 2025
Creative Boom reports that designer and former Franklyn co-founder Michael Freimuth has launched a new studio called Rudy. The Brooklyn-based practice emphasizes a smaller, more experimental and sustainable approach to branding and cultural work. Freimuth reflects on lessons from 15 years at Franklyn and how personal values and family life shape Rudy’s ethos.
- Fabrizio Morra: Mastering Whimsical Design and Creative Growth
The Brand Identity · Jul 14, 2025 · Interview
The Brand Identity interviews freelance designer and art director Fabrizio Morra about his whimsical, surreal approach to design and his evolution from illustrator to brand designer. Morra discusses his collaborations with studios like Snask, &Walsh, and Koto, as well as his Egg Doodle project for Brooklyn Brewery. He reflects on maintaining creativity, embracing playfulness, and seeking more tangible, hands-on projects in 2025.
- Brooklyn Film Festival Rebrand Promotes Quality Viewing Over Scrolling
The Brand Identity · Jun 24, 2025
Otherway rebranded the Brooklyn Film Festival with a campaign titled ‘Welcome to Good Screen Time,’ reframing cinema as a meaningful alternative to passive digital consumption. The identity uses 3D forms, variable typography, and sound design to contrast social media’s endless scroll with the immersive experience of film. The project celebrates intentional viewing and positions the festival as a champion of purposeful screen time.
- "Top Five Graphic Design Trends for 2025 Identified"
It's Nice That · Jan 13, 2025
It’s Nice That’s Liz Gorny and Ellis Tree identify five key graphic design trends for 2025, exploring how designers are embracing anti-trend aesthetics and heritage-inspired approaches. The article highlights studios like Parámetro, Mestiza, and Muon for their handcrafted, bookplate-style logos and Art Deco typographic influences. It positions these movements as a response to digital uniformity and a return to personal, tactile design expression.
Parámetro StudioMestiza EstudioMuonOutline BrooklynApterbranding - New Logo & Branding for Brooklyn Org by Mother
BP&O · May 28, 2024
BP&O reviews the rebrand of Brooklyn Community Foundation into Brooklyn Org by Mother and Mother Design. The new identity features a gothic sans-serif logotype inspired by Brooklyn architecture and block shapes, a bright color palette named after local landmarks, and motion elements that bring the brand to life. The project aims to modernize the perception of philanthropy and connect more authentically with the Brooklyn community.
- Mother Design keeps things hyper-local with their bright and bold rebrand for Brooklyn Org
The Brand Identity · Mar 15, 2024
Mother Design and Mother New York collaborated on a pro bono rebrand for Brooklyn Org, formerly Brooklyn Community Foundation. The new identity celebrates Brooklyn’s diversity and community spirit through a bright, locally inspired visual system featuring the Community Gothic typeface by Frere-Jones Type. The design draws from the borough’s flag and culture to create a bold, inclusive brand for the nonprofit’s next chapter.