Aco Design Cases
Designers behind the work
Designers and creative leads credited on Aco projects in press coverage.
Designers and creative leads credited on Aco projects in press coverage.
The article discusses how fast food brands like McDonald’s, Taco Bell, Wendy’s, and KFC are shifting focus from speed to cultural relevance. It highlights how these brands are leveraging nostalgia, limited-time menu drops, and social media momentum to stay culturally alive and drive customer engagement. The piece positions cultural participation as the new competitive advantage in the fast food industry.
The article profiles Melbourne-based studio Weekdays, led by founder Todd Vanneste, which creates vibrant, typographically rich brand identities for food, drink, and hospitality clients. Through projects like Sorry Nonna, Tozzo, and Love Shack Brewing Co, the studio demonstrates a balance of clarity, storytelling, and spatial awareness in packaging and identity design.
The article profiles Staffordshire-based graphic designer Yoffdog, whose work merges digital and analogue textures to create a maximalist, youth-driven aesthetic. Known for campaign designs for brands like Supreme, Nike, and Palace, Yoffdog’s work draws inspiration from music, pop culture, and personal interests. His approach emphasizes texture, typography, and a playful, chaotic energy that reflects contemporary youth culture.
The Brand Identity interviews filmmaker and creative director Remi Besse about his multidisciplinary practice and his studio, Scald, based in Montmartre. Besse discusses his approach to breaking traditional creative hierarchies, building a cultural media platform, and launching the Oulalarles photography prize. The conversation explores how his work bridges fashion, music, and art, emphasizing independence and cultural engagement.
Creative Boom interviews independent design executive Rachel Gogel about her journey toward financial empowerment and equitable compensation in the creative industry. She discusses lessons learned from early underpayment, how she built a sustainable solo consultancy, and her philosophy of charging for value rather than hours. The conversation highlights transparency, gender pay equity, and redefining success through meaningful, values-driven work.
Creative Boom reports that the National Festival of Making has announced its 2025 Art in Manufacturing commissions, featuring Matter at Hand, Morag Myerscough, and Liaqat Rasul. Each artist will collaborate with UK manufacturers to create site-specific works exploring sustainability, community, and material innovation. The projects will debut at the festival in Blackburn in July 2025.
Creative Boom profiles Crown Creative, a Belfast-born, New York-based studio known for its storytelling-driven hospitality branding. Founder Ryan Crown and his team discuss their evolution, philosophy, and major projects including The Dead Rabbit, Le Méridien, and Birch Cabins. The article highlights their strategy-first approach, global reach, and commitment to experience-led design.
