Lewis Jones
Managing Partner, Founder
In their own words
Design is where this battle will be won or lost.
Transparency becomes a brand's most powerful tool. The design and delivery of information, rooted in the clear expression of a brand's values, is vital.
Articles & interviews3
- Jaguar's Rebrand Failure: Lessons to Learn
Creative Boom’s article by Tom May analyzes Jaguar’s 2024 rebrand by Accenture Song, which replaced the iconic growler logo with a minimalist 'J' and abstract campaign visuals. The piece explores why the rebrand drew criticism, citing loss of heritage, emotional disconnect, and confusion about brand purpose. Industry experts from The Behaviours Agency, Saffron, and Coley Porter Bell weigh in on lessons for brands navigating radical change.
- "M&S Cyberattack Survival Guide for Brands"
Creative Boom’s article by Tom May examines the 2025 cyberattack on Marks & Spencer and its implications for brand management. Industry leaders from Lippincott, The Behaviours Agency, Coley Porter Bell, and Saffron Brand Consultants share insights on how transparency, consistent communication, and brand equity help companies survive digital crises. The piece outlines key lessons for legacy brands on resilience and trust-building in the face of cyber threats.