British Airways Design Cases
Designers behind the work
Designers and creative leads credited on British Airways projects in press coverage.
Designers and creative leads credited on British Airways projects in press coverage.
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
British Airways marked 100 years of flying to India with a special editorial feature in its High Life magazine, commissioning illustrator Martha Olivia to create six bespoke illustrations celebrating Indian culture and landmarks. The project, managed through her agents at Grand Matter, highlights Olivia’s vibrant, pattern-driven style and her passion for travel and cultural storytelling. The resulting artworks use bright, warm colours inspired by India’s flag and heritage to capture the country’s energy and diversity.
