Packaging and Brand Identity for Menaud
The forest supplies Menaud’s signature green
Wedge translated Menaud’s regional craft into a luxury identity and a family of custom bottles. The forested surroundings supplied the signature deep green, while architecture, Japanese glass and vintage cars informed the sculptural approach. Textured paper and a wooden cap complement the glass; the cap meets the bottle in a continuous line. A passage from the Canadian novel behind the brand’s name is hidden beneath the base. The project uses form, material and small discoveries to express the distillery’s connection to its surroundings, giving the package a presence beyond its immediate function.
Insights
- Deep green connects the bottle to the landscape described in the brand story.
- The continuous cap-and-bottle profile makes separate materials read as one form.
- The concealed literary passage adds a second layer of meaning to the brand name.
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