Equip

Nutrition packaging with a pantry perspective

Wedge evolved Equip’s identity and packaging around natural nostalgia, repositioning the presentation of its protein and collagen range as a familiar pantry staple. The starting point was a mismatch between the brand’s ingredient-led outlook and packaging that appeared clinical and generic. The design direction looks to the warmth of earlier food culture while retaining a contemporary expression. Strategy, voice and packaging architecture were developed alongside the visual system, digital design and photography. The resulting brand world connects the products with recognisable food traditions, giving the range a shared story beyond individual functional ingredients.

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Insights

Natural nostalgia reframes the range as part of everyday food culture.
Packaging architecture connects individual products within a shared identity.
The work brings strategy, voice, imagery and packaging into the same direction.

Date: Thu, Oct 22

Tags: Nutrition, Brand Evolution, Nostalgia

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This profile looks inside Montreal-born agency Wedge after it secured its third consecutive DIELINE Studio of the Year title at the 2026 DIELINE Awards. It highlights the agency’s award-winning packaging and identity work for Cocolab, Equip, Snapple Spiked, and Clearstem, while introducing team members including strategy director Marco Patricio and associate design director Capucine Labarthe. The article presents Wedge’s work as clean, bold, well-tempered, and driven by project and client needs rather than design trends.

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