VCCP London created comic 15- and 5-second sponsorship idents for Domino's across Channel 4 and ITVX. The films spoof familiar television and film genres before revealing the characters' craving for Domino's, punctuated by the brand's recognizable Domin-oh-hoo-hoo yodel.
Tom May’s article for Creative Boom explores the rise of absurdist humour in advertising, using Domino’s new CHICK 'N' DIP campaign by VCCP as a case study. The piece argues that while absurdism has become a dominant creative trend, it can still serve strategic and communicative purposes when executed with intent. The campaign’s character-driven approach helps distinguish Domino’s new chicken sub-brand while maintaining the parent brand’s equity.
Barclays has launched 'Moments of Progress', a major new brand campaign created by VCCP to reposition the bank as a relatable enabler of progress in modern British life. The campaign includes two hero films directed by David Shane, supported by out-of-home, social, and B2B activations. Collaborating agencies include Girl&Bear, Bernadette, Born Social, OMD, RAPP, and Acacia Avenue.
Cadbury has relaunched its classic Bournville dark chocolate with a humorous campaign by VCCP that pokes fun at dark chocolate snobbery. Directed by Harold Einstein and co-written with Simon Blackwell, the ad reintroduces Bournville with a confident, tongue-in-cheek tone and bold red-and-white visuals. The campaign spans TV, outdoor, radio, and digital channels, marking the brand’s first major push since the 1970s.
