Smiling Wolf

Smiling Wolf is a brand and digital agency based in Liverpool, established in 2000. The studio combines strategic thinking with design across brands, places and products, working with organisations ranging from local businesses and cultural institutions to international companies. Its approach connects brand positioning and identity with the experiences people have of a place, product or organisation. Services span naming, tone of voice, visual identity, editorial design, packaging, exhibitions, wayfinding, websites and digital products, as well as film, photography, animation and sound. Projects for Liverpool Philharmonic, Muse, National Trust, Urban Splash and Fremantle show this breadth, moving between cultural identities, public spaces and digital systems. The studio also co-founded Liverpool’s Black Lodge Brewing, bringing its design practice into an ongoing hospitality and product venture.