Brand Identity for House by Urban Splash

Smiling Wolf developed a modular brand system for House by Urban Splash, a housing venture with Sekisui House and Homes England. The two-year programme included sub-brand and placemaking identities, guidelines, editorial and digital applications, plus a website with a 3D home configurator. Collaborators included Tokyo Wolf for digital, Somewhere for CGI, Shaw & Shaw, Felix Mooneeram and Pixels & People for film and photography, and Oliver Wigglesworth for the brand hub.