Smiling Wolf repositioned Urban Splash with a unified brand system, clarified messaging, and naming across its residential and commercial offer. The work extended to a scalable digital platform and a photography library documenting its developments and surrounding neighbourhoods.
Smiling Wolf created the It Will Never Work exhibition to mark 25 years of Urban Splash and recount the property developer's award-winning schemes. Developed with RIBA North and Miles Falkingham, the project also included a 298-page cloth-bound book and a promotional campaign.