Smiling Wolf collaborated with GPAD to develop the brand and editorial style for Common, an architecture anti-journal focused on ideas and discussions around the built environment. The issue uses illustrations of everyday objects and creatures, including pigeons and worms in apples, to foreground overlooked urban and domestic moments.
Smiling Wolf developed a new brand strategy and visual identity for GPAD, a London architectural practice. The work also included illustration, editorial materials, and a website to showcase the practice’s projects and principles.