Studio: Nomad

Visual identity creation for a leading karaoke brand

Nomad Studio helped Sing King, the world’s most searched karaoke brand, to develop a new visual identity that embodies its vibrant and unique spirit. This process began with defining Sing King’s brand mission, which guided the design of an eye-catching logo and an overall fresh look that resonates with karaoke lovers worldwide. The new identity is shameless, silly, bold, and brave, reflecting the fun and excitement that karaoke brings to its audience. The updated visual elements are designed to transcend language, making the brand accessible and engaging for all users.