McCarthy is a full-service design and branding agency based in Ōtautahi Christchurch, New Zealand. The studio specialises in brand identity, campaign, and digital design, creating purposeful work grounded in audience insight. Their expertise spans print and packaging, signage and wayfinding, and integrated digital experiences. McCarthy has collaborated with leading organisations including Antarctica New Zealand, Christchurch Art Gallery, Ngāi Tahu Holdings, and The Arts Foundation. From cultural institutions to national initiatives, the studio’s work reflects a commitment to clarity, craft, and connection across every visual expression.
Their own site is set in Helvetica, Helvetica Neue, Roboto
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Christchurch studio McCarthy redesigned the identity for All Right?, a New Zealand mental-health awareness campaigner that has grown from a local initiative into part of the national conversation. The flexible, inclusive identity combines the hand-rendered Mindset typeface with Moderat and a rigorously tested 20-colour palette, extending across campaigns, print, web, photography, motion and illustration.
Christchurch-based studio McCarthy developed a new identity system for the Arts Foundation of New Zealand, retaining its original calligraphic logo by Sarah Maxey while introducing a refined typographic and color system. The rebrand emphasizes the concept of 'making your mark,' balancing simplicity and flexibility across sub-brands and campaigns such as 'Art Is:'.