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Packaging Design for Organic Superfood Range by Jo Cutri Studio - D1S1 Design Spotlight

Studio: Jo Cutri Studio

Client: Mabel & Joy

Work: Packaging

Industry: Food & Beverage

Packaging Design for Organic Superfood Range

Jo Cutri Studio created a vibrant packaging system for Mabel & Joy’s range of organic superfood boosters. Each flavour—Balance, Cleanse, and Restore—features bold illustrations and colour palettes inspired by its natural ingredients, resulting in a cohesive yet distinctive product family.

More in teal, green

View on Jo Cutri Studio’s Website→

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Date: Thu, Jan 15

Tags: Hand-drawn Illustration, Health

Press

Related articles

The Body Mist Bottle So Good You Will Leave It Out Just to Look at It
· May 4, 2026
The article spotlights Jo Cutri Studio’s packaging design for Sundae’s new line of body mists. The jellybean-shaped bottles evoke Y2K nostalgia with candy-colored hues and a seamless monochromatic finish that elevates the product’s perceived value. The design reimagines the body mist category with a playful yet premium aesthetic.
Jo Cutri Studio Sundaepackaging
Perfect Isn't Always Persuasive
BP&O · Jan 14, 2026
Lisa Cain’s BP&O article explores how imperfection and hand-drawn illustration in packaging design can create authenticity and trust. Using Jo Cutri Studio’s work for Faithful To Nature as an example, it argues that looseness balanced with structure makes brands feel more human and persuasive. The piece contrasts this approach with overly polished, corporate packaging styles.
Jo Cutri Studio Studio Blackburn Base Design Faithful To NatureInnocentpackaging
Lisa Cain

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