Jo Cutri Studio developed a refined packaging system for Kollo, a premium bottled tea brand. The design balances minimalist elegance with bold flavor cues, creating a contemporary identity that elevates the perception of ready-to-drink teas.
The article spotlights Jo Cutri Studio’s packaging design for Sundae’s new line of body mists. The jellybean-shaped bottles evoke Y2K nostalgia with candy-colored hues and a seamless monochromatic finish that elevates the product’s perceived value. The design reimagines the body mist category with a playful yet premium aesthetic.
Lisa Cain’s BP&O article explores how imperfection and hand-drawn illustration in packaging design can create authenticity and trust. Using Jo Cutri Studio’s work for Faithful To Nature as an example, it argues that looseness balanced with structure makes brands feel more human and persuasive. The piece contrasts this approach with overly polished, corporate packaging styles.