Brand Identity And Design System For Sijo

High Tide developed a comprehensive new identity and design system for Sijo, a bedding and sleepwear brand focused on performance and sustainability. The refreshed visual language and strategy highlight Sijo’s balance of technical innovation and sensual comfort across digital and physical touchpoints.

Set in LL Bradford, Editorial New, Romie, Tobias, Reckless Neue, Autoscape, Neue Haas Grotesk, FT Base