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Tobias — 4 cases
Used by Studio Work, Lettera7, Fred Trevor, High Tide
Set for AM, Boya, Loah Beer Co., Sijo
Cases set in Tobias, as credited by the studios in their own writeups.
Used by Studio Work, Lettera7, Fred Trevor, High Tide
Set for AM, Boya, Loah Beer Co., Sijo
Cases set in Tobias, as credited by the studios in their own writeups.
The article by Poppy Thaxter on The Brand Identity highlights five standout serif typefaces frequently used in branding projects: LL Bradford, Editorial New, Romie, Tobias, and Reckless Neue. It explores how each typeface has been applied by various studios across industries, showcasing their versatility and aesthetic qualities. The piece serves as a curated roundup of serif fonts that continue to shape contemporary brand identities.
Vancouver creative agency Pendo refreshed Trulioo's fragmented identity to support the Canadian digital identity-verification company's global ambitions. The overhaul introduces a human-centred visual system that contrasts with the sector's cold technology aesthetics, using a customised serif wordmark, green-led palette, editorial type and accessible illustrations.
SEESAW features the website for Fura, a company focused on building the future of logistics. The showcase highlights the site’s clean design and use of Tobias, Apercu Pro, and Apercu Mono typefaces.
Wildish & Co. created a dynamic new identity for climate tech company Brilliant Planet, aiming to redefine sustainability branding by avoiding clichéd greenwashing tropes. The identity features an animated logo inspired by algae processes, editorial typography using Greed and Tobias, and a color palette drawn from the Moroccan desert and sea. On-site photography and a modular design system reflect the brand’s scientific and natural duality.
