Am Design Cases
Designers behind the work
Designers and creative leads credited on Am projects in press coverage.
Designers and creative leads credited on Am projects in press coverage.
PRINT Magazine’s article by Jessica Deseo reports from the Sustainable Brands Conference 2026 in San Diego, where major companies like Amazon, Walmart, and PepsiCo discussed the evolving role of sustainability in business and design. The piece highlights California’s SB 54 packaging legislation, consumer willingness to pay for sustainable products, and the importance of designers in communicating credible sustainability efforts. It emphasizes that design now plays a central role in bridging the gap between sustainability policy, brand action, and consumer trust.
Studio Nari has created a new wordmark and glyph for Threads, giving the social platform a distinct identity separate from Instagram. The design, led by Lauren Davidson, uses a chisel-inspired concept to convey immediacy, movement, and human warmth while maintaining alignment with Meta’s ecosystem. The result is a bespoke typographic system that balances editorial sophistication with expressive energy.
The article explores Tractor Beam, a Brooklyn-based speculative fiction magazine that merges soilpunk aesthetics with psychedelic web design. Co-founded by Claire Gustavson and Lana Z Porter, the publication’s latest issue, Underground, features interactive storytelling and layered visuals created in collaboration with design studio Out Of Office. The project reimagines digital publishing as an immersive, earth-inspired experience blending fiction, illustration, and environmental commentary.
The Brand Identity interviews Petter Westlund, Creative Director and Co-Founder of Feels Like, a design and innovation studio based in Los Angeles and Barcelona. Born from B-Reel, Feels Like focuses on blending design and technology through a small, agile team model. The discussion explores their philosophy, the studio’s AI-driven project for Google and the US Ski & Snowboard Team, and their approach to meaningful digital experiences.
The article spotlights Rochambeau Studio’s packaging design for Côte Citron, a radler beer concept tied to the fictional Rochambeau Club on the French Riviera. The design uses a minimal two-color palette, refined typography, and subtle illustration to evoke a luxurious yet unfussy Riviera lifestyle. The project extends the club’s imaginative world into a tangible beverage experience.
UnderConsideration’s Brand New briefly spotlights Cambrium’s new logo and identity designed by True Arrow. The post, categorized under 'Spotted', notes the use of 3D and sans serif elements in the corporate rebrand. It provides a quick visual comparison of the before and after logos without detailed commentary.
UnderConsideration’s Brand New reviewed the new logo and identity for Sam’s Club, designed by Turner Duckworth. The rebrand updates the retailer’s diamond symbol and wordmark, refining its blue color palette and adopting a more approachable lowercase style. The article highlights the visual evolution but does not include detailed design process commentary.
