The article by Poppy Thaxter on The Brand Identity highlights five standout serif typefaces frequently used in branding projects: LL Bradford, Editorial New, Romie, Tobias, and Reckless Neue. It explores how each typeface has been applied by various studios across industries, showcasing their versatility and aesthetic qualities. The piece serves as a curated roundup of serif fonts that continue to shape contemporary brand identities.
Madrid-based designer Mateo Buitrago created a visual identity for Berlin-based artist Adina Burlacu and her eclectic handmade homeware objects. The system translates the brutalist clean lines of Burlacu's work into a modular stacked wordmark, shifting geometric forms, paired serif and sans-serif typography, and a restrained black-and-white palette.
