Hello Comrade is a design and branding collective in Amsterdam, The Netherlands, building identities that travel well—from neighborhood launches to global rollouts. Working across hospitality, fashion, wellness, tech, and venture, the studio shapes everything from names and brand systems to packaging, websites, and campaigns. Recent partners include A.Otis, Ahh Gavé, Amo Tequila, Atelier London, Auto-Reply, Highline Wellness, Hotel Wren, Integrated VC, Jennifer Fisher, Maya, Mesh, and Orange Toucan. The team works shoulder to shoulder with founders and in-house teams, prototyping early, testing in the real world, and refining until the idea holds up in any channel. You’ll see it in their typography and color choices, in the way a mark flexes on a bottle, a storefront, or a tiny app icon. Based in a city that prizes craft and openness, Hello Comrade brings a calm, precise approach and the nerve to push for work that stands out without shouting—useful, distinctive, and built to last.
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Amsterdam-based studio Hello Comrade created the brand identity and packaging for Night & Day, a functional mixer that bridges nightlife and wellness culture. The design uses a modular monochrome system with bold typography and geometric motifs referencing the overlap of night and day. Photography by Maciek Miloch situates the brand in music and nightlife contexts while maintaining clarity and adaptability for retail and fitness environments.
Hello Comrade created a bold, orange-led brand identity for Amo Tequila, a new orange- and cinnamon-infused sipping tequila. The Amsterdam studio’s design uses modular die-cut labels, symbolic iconography, and a trio of typefaces to express the brand’s communal and flavour-driven spirit. The result is a vibrant, minimalist identity that visually captures the tequila’s unique taste and social essence.