CLUB developed a comprehensive visual identity for Hotel Wren, a reimagined 1940s roadside motel near Joshua Tree National Park. The design captures the serene desert atmosphere through an earthy palette, handcrafted details, and typographic elements inspired by the Mojave’s natural and cultural heritage.
Hello Comrade developed a conceptual brand identity for Hotel Wren, a boutique hotel that blends heritage with modern refinement. Drawing inspiration from the building’s brutalist and mid-century modern features, the design balances historical character with contemporary sophistication, creating a warm and timeless aesthetic.