In their own words
As a packaging-first brand, we began with the format: a narrow 250ml slim can.
His vision wasn’t about selling hydration; it was about building something that felt like it belonged, not like it was trying to break in.
We believed there was a danger in viewing Amo through the lens of a classic tequila. Amo is different.
Each section of the label represents a piece of a larger whole, reflecting how individual stories and memories contribute to a bigger picture when people gather.
Articles & interviews
- Hello Comrade’s Night & Day packaging works from bar to gym bag
Amsterdam-based studio Hello Comrade created the brand identity and packaging for Night & Day, a functional mixer that bridges nightlife and wellness culture. The design uses a modular monochrome system with bold typography and geometric motifs referencing the overlap of night and day. Photography by Maciek Miloch situates the brand in music and nightlife contexts while maintaining clarity and adaptability for retail and fitness environments.
- Hello Comrade's vibrant branding for Amo Tequila
Hello Comrade created a bold, orange-led brand identity for Amo Tequila, a new orange- and cinnamon-infused sipping tequila. The Amsterdam studio’s design uses modular die-cut labels, symbolic iconography, and a trio of typefaces to express the brand’s communal and flavour-driven spirit. The result is a vibrant, minimalist identity that visually captures the tequila’s unique taste and social essence.