Used by Hello Comrade
Cases set in Halyard Display, as credited by the studios in their own writeups.
The Brand Identity · Nov 18, 2024
Hello Comrade created a bold, orange-led brand identity for Amo Tequila, a new orange- and cinnamon-infused sipping tequila. The Amsterdam studio’s design uses modular die-cut labels, symbolic iconography, and a trio of typefaces to express the brand’s communal and flavour-driven spirit. The result is a vibrant, minimalist identity that visually captures the tequila’s unique taste and social essence.
SEESAW · Jun 11, 2024
SEESAW features UMA, a decentralized truth machine, as part of its curated website showcase. The listing highlights UMA’s Web3 and crypto focus and notes the use of Halyard Display and Fira Mono typefaces. The feature presents UMA as an example of contemporary digital design in the blockchain space.
SEESAW · May 6, 2024
SEESAW features the website design for Jamsocket, a backend service for realtime applications. The listing highlights the use of Source Code Pro and Halyard Display typefaces and categorizes the project under developer tools and infrastructure. The article serves as a brief showcase entry rather than an in-depth case study.
The Brand Identity · Mar 28, 2023
Geneva-based studio TUK designed a warm and minimal brand identity for local restaurant Papabou, emphasizing family roots, authenticity, and simplicity. The identity uses Pimpit and Halyard Display typefaces, a black-and-white palette with a retained light blue accent, and nostalgic references to local signage. The result is a friendly, timeless visual system that reflects Papabou’s honest approach to food and community.
