Frere-Jones Type

Creative Boom · Jun 4, 2025

Brooklyn-based studio Selman has rebranded the Cathedral of St. John the Divine, one of New York’s most iconic landmarks. The new identity draws from the cathedral’s architecture and community spirit, featuring a wordmark inspired by the Pilgrims’ Pavement and refined with Frere-Jones Type. The project balances reverence and usability, with tools and templates designed for the Cathedral’s in-house team.

Creative Boom · Jan 21, 2025

Creative Boom reports on Gretel’s refresh of New York City FC’s identity, marking the club’s tenth anniversary. The Brooklyn-based studio developed a new badge, custom typeface, and visual system inspired by New York’s boroughs and subway heritage. The rebrand emphasizes community involvement, authenticity, and the city’s eclectic energy.

The Brand Identity · Mar 15, 2024

Mother Design and Mother New York collaborated on a pro bono rebrand for Brooklyn Org, formerly Brooklyn Community Foundation. The new identity celebrates Brooklyn’s diversity and community spirit through a bright, locally inspired visual system featuring the Community Gothic typeface by Frere-Jones Type. The design draws from the borough’s flag and culture to create a bold, inclusive brand for the nonprofit’s next chapter.