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Brooklyn Org Design Cases | D1S1

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Brooklyn Org

Design work for Brooklyn Org, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Aug 2024

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Mother Design (1)

Brand Identity and Naming for Brooklyn Org
Mother Design reimagined Brooklyn Community Foundation as Brooklyn Org, redefining modern philanthropy with a bold, community-driven identity. Drawing inspiration from Brooklyn’s vibrant neighborhoods, the new brand embraces inclusivity, energy, and local pride through dynamic typography, color, and tone of voice.
Artificial Intelligence

Designers behind the work

Designers and creative leads credited on Brooklyn Org projects in press coverage.

Tobias Frere-Jonesat Frere-Jones Type4

Danielle Horaniehat Mother Design2

News & interviews

New Logo & Branding for Brooklyn Org by Mother
BP&O · May 28, 2024
BP&O reviews the rebrand of Brooklyn Community Foundation into Brooklyn Org by Mother and Mother Design. The new identity features a gothic sans-serif logotype inspired by Brooklyn architecture and block shapes, a bright color palette named after local landmarks, and motion elements that bring the brand to life. The project aims to modernize the perception of philanthropy and connect more authentically with the Brooklyn community.
MotherMother Design Brooklyn OrgBrooklyn Community Foundationbranding
Thomas Barnett
Mother Design keeps things hyper-local with their bright and bold rebrand for Brooklyn Org
The Brand Identity · Mar 15, 2024
Mother Design and Mother New York collaborated on a pro bono rebrand for Brooklyn Org, formerly Brooklyn Community Foundation. The new identity celebrates Brooklyn’s diversity and community spirit through a bright, locally inspired visual system featuring the Community Gothic typeface by Frere-Jones Type. The design draws from the borough’s flag and culture to create a bold, inclusive brand for the nonprofit’s next chapter.
Mother DesignMother New YorkFrere-Jones Type

branding