Ed
ED. is a digital-first brand and web studio based in Australia, collaborating across Australian and U.S. time zones. The studio specializes in crafting distinctive brand identities, intuitive digital experiences, and high-performing websites for forward-thinking clients. Led by a team of multidisciplinary designers and strategists, ED. combines strategic insight with refined aesthetics to deliver impactful, user-centered design solutions. Known for its contemporary approach and global perspective, ED. partners with startups and established brands alike to build cohesive digital presences that drive growth and engagement.
Collingwood, Australia
35 Cases
Cases
- Unknown Client
- Campaign Identity For A Herpes Destigmatisation Course
- Not Enough Information To Identify Relevant Keywords.
- Unknown Client
- Artwork Generator For Vote Yes Campaign
- Artwork, Generator, Message, Outreach, Participation
- Unknown Client
- Awareness Campaign For Safe Driving Initiative
- Automobile, Engagement, Media, Recognition
- Art Gallery Of Ballarat
- Brand Identity For Art Gallery Of Ballarat
- Audience, Exhibition, Gallery, Interaction, Lighting, Space
News & interviews
- What now? Practical advice from the creative community for 2026's graduates
Creative Boom · Apr 7, 2026
Creative Boom’s Tom May gathers advice from leading designers, creative directors, and illustrators to help 2026 graduates navigate a challenging job market. The article emphasizes showing creative thinking in portfolios, building genuine networks, being strategic in job applications, and maintaining creative momentum after graduation. Contributors from studios like Fiasco Design, Like Magic Studio, and Edna Studio share practical, encouraging insights for emerging creatives.
Fiasco DesignLike Magic StudioKISS Brandingother - “You may need to step down in order to segue”
It's Nice That · Mar 30, 2026
This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Katie Cadwell, offers advice to a mid-career professional seeking to transition into graphic design. Cadwell encourages leveraging existing industry experience, learning design fundamentals through courses like Shillington or online resources, and mastering tools such as Adobe and Figma. She emphasizes that stepping down to a junior role can be a strategic move toward becoming an art director within a decade.
- Booms & Shakes: March's fresh moves, new launches and a 26-year goodbye
Creative Boom · Mar 26, 2026
Creative Boom's March 'Booms & Shakes' roundup by Tom May highlights major movements across the design and advertising industry, including Ian Millner stepping down from Iris after 26 years, new creative leadership appointments at Bray Leino, Particle6, and BBC Creative, and the launch of Capel Group and Allwyn’s Studio 59. The article captures a month of expansion, new ventures, and evolving creative priorities across global studios.
Iris WorldwideBray LeinoParticle6AllwynBBCbranding - Wedge Studio, Mindy Seu, Da’Shaunae Marisa and Ben Sanders: Get tickets for April’s Nicer Tuesdays in LA!
It's Nice That · Mar 23, 2026
It’s Nice That announces the April 2026 edition of Nicer Tuesdays in Los Angeles, featuring talks by Wedge Studio, Mindy Seu, Da’Shaunae Marisa, and Ben Sanders. The event will explore topics across branding, design, publishing, photography, and painting, offering insights into each creative’s process and recent projects. The evening will take place at The Vermont Hollywood on 14 April 2026.
- Total creative freedom: Andy Vella's posters for the Teenage Cancer Trust 2026 concerts
Creative Boom · Mar 23, 2026
Creative Boom profiles veteran designer Andy Vella’s poster series for the Teenage Cancer Trust 2026 concerts at the Royal Albert Hall. The project, curated by Robert Smith of The Cure, features six gig posters and art prints for each performing band, unified by Vella’s energetic collage style and a custom distressed typeface. The artworks were screen-printed at White Duck Editions, with proceeds supporting the charity’s work with young people.
Vella DesignWhite Duck EditionsTeenage Cancer Trustadvertising - Northern Design Festival is back
Creative Boom · Mar 23, 2026
Creative Boom reports that the Northern Design Festival returns to Lancaster in May 2026 with a new theme of 'Heritage' and a bespoke typeface called Lancer, created in collaboration with F37. The identity extends into a regional billboard campaign exploring northern creative identity, while the festival continues its community-driven approach with talks, workshops, and collaborations across the UK creative scene.
- Kimera foundry on having its typeface front the Oscar-winning film, Sentimental Value
It's Nice That · Mar 17, 2026
The article profiles Munich-based type foundry Kimera and its founder Michael Clasen, focusing on the use of their typeface Waldenburg in the Oscar-winning film 'Sentimental Value'. It explores Kimera’s research-driven approach to type design and how Waldenburg’s humanist yet precise qualities complemented the film’s tone. The feature highlights the significance of an independent foundry’s work reaching a global cinematic audience.
KimeraEmpire DesignNeon RatedSentimental ValueAthene Run Clubbranding - Equipped for Life
BP&O · Mar 12, 2026
BP&O’s Emily Gosling reviews Wedge’s rebrand for Equip, a protein supplement company founded by Dr. Anthony Gustin. The new identity embraces a rustic, back-to-basics aesthetic that contrasts with the hyper-masculine, techy look common in the protein market. Using earthy tones, vintage-inspired typography, and subtle illustrations, Wedge positions Equip as a trustworthy, natural alternative in the wellness space.
- LOS YORK builds a tarot universe for Netflix’s biggest global campaign
The Brand Identity · Mar 12, 2026
LOS YORK collaborated with Netflix and Wieden+Kennedy to create 'Discover Your Future,' a global tarot-themed campaign showcasing Netflix’s 2026 content lineup. The project included 50 bespoke illustrated tarot cards by María Jesús Contreras, a 400-page design system, and a new motion identity for Netflix’s 'What’s Next?' tagline. The campaign spanned digital, physical, and 3D billboard formats worldwide.
- Frontify presents: Ragged Edge and Tilt discuss trust and tension
The Brand Identity · Mar 11, 2026
The Brand Identity’s Dialogue series, presented by Frontify, features a conversation between Ragged Edge and Tilt about their collaborative rebrand of the fintech company formerly known as Empower. The project involved renaming, repositioning, and creating a human-centered identity built on trust, belief, and authenticity. The resulting brand, Tilt, uses handcrafted elements and storytelling to reflect its mission of empowering working people.
- Real talk, real people: why IRL is the community you've been waiting for
Creative Boom · Mar 10, 2026
Creative Boom IRL is a new series of informal, free creative meetups across the UK, launched by Creative Boom to foster real-world connections among designers, illustrators, and other creatives. The initiative grew from the success of The Studio, Creative Boom’s online community, and now spans multiple cities from Manchester to Belfast. The article highlights how these events are revitalizing local creative networks and encouraging collaboration beyond digital platforms.
Creative BoomThe StudioFolly Creativecommunity|branding - Are creatives really leaving the UK in droves, and if so, why?
Creative Boom · Mar 10, 2026
The article explores why many UK-based creatives are relocating abroad, examining economic pressures, lifestyle motivations, and the impact of remote work. Through interviews with designers and studio founders, it reveals a nuanced picture of global mobility, professional adaptation, and shifting definitions of 'home' in the creative industry.
Thump StudioJory&CoWithin Design Studioother - Wedge channels flour bags and butter packaging for Equip’s rebrand
The Brand Identity · Mar 4, 2026
Wedge rebranded Equip, a bovine protein and collagen company, drawing inspiration from vintage flour bags and butter packaging to create a nostalgic yet modern identity. The design balances heritage and clarity through a refined red, blue, and cream palette, a bold slab serif logo, and warm supporting typefaces. Illustrations by Aless MC add analogue charm while maintaining a contemporary edge, resulting in a cohesive brand system that has driven strong business performance.
- The Collected Works designed an AI brand without chasing disruption
The Brand Identity · Feb 26, 2026
The Collected Works developed a flexible, system-based brand identity for AI and communications platform Agora. Centered on a 3D generative concept called the 'Aura,' the design uses procedural tools in Blender to create endlessly variable, iridescent visuals that represent Agora’s layered technology stack. The project balances expressive motion and color with functional adaptability across digital environments.
- Hello Comrade’s Night & Day packaging works from bar to gym bag
The Brand Identity · Feb 18, 2026
Amsterdam-based studio Hello Comrade created the brand identity and packaging for Night & Day, a functional mixer that bridges nightlife and wellness culture. The design uses a modular monochrome system with bold typography and geometric motifs referencing the overlap of night and day. Photography by Maciek Miloch situates the brand in music and nightlife contexts while maintaining clarity and adaptability for retail and fitness environments.
- The best new typefaces for February 2026
Creative Boom · Feb 18, 2026
Creative Boom’s February 2026 roundup by Tom May highlights notable new type releases from global foundries. The selection spans bespoke commissions, multiscript collaborations, and variable font innovations, reflecting a strong focus on inclusivity, craft, and typographic versatility. Each featured release demonstrates renewed ambition and thoughtful design across the international type community.
CoType FoundryJamie Clark TypeStudio GriggsAardmanRevoluttypography - How Sasha Denisova built a practice where brand and type intersect
The Brand Identity · Feb 6, 2026 · Interview
The Brand Identity interviews designer and art director Sasha Denisova about her approach to integrating branding and type design. Now a Senior Brand Designer at Red Antler, Denisova discusses projects like Solzão, Moonswoon, and her self-initiated typefaces Nice Try and Greenpoint Sans, emphasizing custom typography as a brand’s core infrastructure. She reflects on creative leadership, self-initiated experimentation, and the cultural influences shaping her work in New York.
- Xiyu Deng: “There isn’t a single ‘right’ solution to any problem”
The Brand Identity · Jan 29, 2026 · Interview
The Brand Identity interviews art director Xiyu Deng about her approach to design, storytelling, and bridging art with communication. She discusses her work at Media Arts Lab, her personal platform DXY®, and projects like the Sixteen Labs rebrand that translate complex technology into human-centered design. Deng emphasizes openness, collaboration, and learning through making as key to her creative process.
- Nike is exploring FLORA for its creative work
Creative Boom · Jan 27, 2026
Creative Boom reports that Nike has begun exploring FLORA, a generative AI platform for creative workflows, as part of its hiring requirements. The article features insights from FLORA co-founder Weber Wong, who explains how the tool enables entire creative systems rather than one-off outputs. Studios like Pentagram, Lionsgate, and Little Plains are adopting FLORA to accelerate branding and campaign creation through generative workflows.
- FCKLCK makes reuse literal in TIEN’s 3.2 million logo variations
The Brand Identity · Jan 16, 2026
FCKLCK developed a rebrand for Groningen-based vintage clothing store TIEN, creating a modular identity built from fragments of 71 existing brand logos. The system can generate over 3.2 million unique wordmarks, reflecting TIEN’s reuse-driven ethos. Using Untitled Sans and minimal black-and-white design, the project extends across signage, clothing, and digital applications, emphasizing sustainability through creative reuse rather than nostalgia.
FCKLCKTBWA BelgiumLedbloxTIENbranding
Clients
Tech Stack
Technologies detected on Ed's website.





