In their own words
We had six weeks to do it – to name them, the themes, and design them, and get them trademarked.
Our thinking was creating something that looks amazing on a baseball cap and that probably sounds a bit frivolous, but that’s how you get fandom.
For us, it's really not influencing ideas right now. It's simply helping us to be more efficient and get to concepts quicker.
We are going for growth.
Articles & interviews3
- Nomad brands six cityless Ultimate Sevens rugby clubs
London design studio Nomad created names, identities and animated monograms for six cityless clubs in the new Ultimate Sevens rugby league. The system gives each geographically defined club a distinct personality while maintaining a unified league world, extending across verbal identity, apparel and Reebok-produced kits.
- Studio heads speak out on how AI is reshaping the creative process
Creative Boom’s special report by Tom May gathers insights from seven UK studio leaders on how AI is influencing the creative process. While many see AI as a useful tool for accelerating research and ideation, they agree it hasn’t replaced human creativity or judgement. The consensus is that AI is being pragmatically integrated into workflows, enhancing efficiency without redefining the essence of creative work.